At KicksWash, we believe one simple truth: clean sneakers make every day feel a little better.
The story started with one pair of favorite sneakers. The kind you wear with everything, take everywhere, and swear you’ll never throw away. After a while, they didn’t just look “worn in” they looked rough. So, like many people do, we tried the quick fix and tossed them straight into the washing machine with zero protection and zero plan. They came out cleaner, sure, but the shape was ruined, the material looked tired, and they never felt quite the same again.
That moment turned into a question: why isn’t there an easy way to wash sneakers without destroying them? No more endless scrubbing, no fragile “only hand wash” routines, no overcomplicated sneaker rituals. Just something simple, smart and safe that lets the washing machine do the work without sacrificing the shoes.
That question became KicksWash.
KicksWash is a brand dedicated to keeping sneakers fresh, clean and like-new for as long as possible. We design products that protect your kicks in the wash, make cleaning easier instead of harder, and help your favorite pairs last longer instead of fading out after a few months of wear. Our signature sneaker washing machine bag was created so you can zip your sneakers in, toss them in the washer, and trust they’ll come out clean without being crushed, twisted or beaten up.
We believe in respecting the shoes you love. That means no more unprotected washing machine chaos, no more “these are too far gone to wear,” and no more hiding your favorite pair at the back of the closet because they’re too dirty. Cleaning your sneakers shouldn’t be complicated or stressful. It should be easy, repeatable and actually work.
This is just the beginning for KicksWash. We’re building a brand focused on sneaker care from start to finish: cleaning, protecting and maintaining the pairs that carry you through your day. More smart tools, more helpful products, and more ways to keep your kicks looking like they just came out of the box.
If you’ve ever ruined a pair in the wash or wished your old sneakers could look new again, you’re in the right place. Welcome to KicksWash. Let’s revive your kicks in one simple wash.